Role: Designer
NoSocks Running is a concept event company showcasing the integration of visual and written storytelling. Strong imagery using the runners on sand, added in palm trees, and running shoes combined with the use of a form and text to tell the story of why the event is occurring lead the user through the form.
Highlights:
- Started and completed in two weeks
- Built in Figma using Photoshop for the palm tree imagery added in
- Mobile concept for iPhoneX build out
Lessons:
- The addition of strong background images helps solidify the story the brand is building
- Adding tilted images created a sense of play and fun, while keeping engagement.
- Forms require a lot of work from the user, breaking up sections helps to keep things flowing.
